Take your time. This was crafted meticulously, so every detail is meant to be savored, the harmony in the geometry of the layout, the timeless art typography, the font selection, the careful adjustments to kerning and leading, the harmony in color choices, the sharpness and saturation of the graphics. Notice how perfectly the ink meets the paper or the pixels light up the screen. Every detail was handled by professionals with one goal in mind: delivering a message with a touch of fine pleasure.
Agency: Made; CCO: Dave Schiff; CDO: John Kieselhorst; ACDs: Nate Bruning, Steve Dolan; Studio Director: German Murillo; Illustrator: Noma Bar. Just three of the many national campaigns created for Lyft. The minimalist approach demanded precision in layout and typography. World-renowned artists were invited to join the effort, contributing their talent to these high-profile projects. Our small but mighty team regularly released hundreds of mechanicals, keeping everything running seamlessly.
Client: Esmeralda Farms; Producer: Monica Ullrich; Concept and Graphic Design: German Murillo. Redesign and layout of Esmeralda Farms product catalog. Esmeralda Farms is a prominent flower grower with ten farms in Ecuador and Colombia, specializing in a diverse array of premium flowers, including roses and summer varieties, while focusing on innovative agricultural practices and sustainability.
Concept Graphic Design, and Layout: German Murillo. Clients From Top Left: Earwacks Wax Theatricks band reunion commemorative catalog design. • Festival Iberoamericano de Teatro. Poster design, homage to founder Fanny Mickey. • Lenscape Images. Identity development and presentation brochure. • Paul Miranda Painting. Presentation brochure and photography. • Forest Jet Solutions. Catalog redesign. • Scentsicles magazine spread, Holidays campaign.
PopSockets In-House; CCO: John Kieselhorst; VP, Brand Design: Justin Fuller; Packaging Design: Mary LaMacchia; Production Designer: German Murillo; Printer: Winalda Packaging. The packaging system created for PopSockets re-branding had rigorous requirements. The system itself was being developed as the team was laying out mechanicals for print. It required dual languages, an entire ecosystem of accessory products, six PMS inks plus reticulations and varnishes on iridescent foil substrates, printed on massive eight million dollar presses. Every mechanical was a quintessential piece of art.